G’day, my name is Cesare Salemi, and my journey began in the heart of my family’s bakery in Sydney’s western suburbs. Baking is in my blood; it’s a legacy passed down from my grandfather, who sold bread on the streets of Sinopoli in southern Italy, to my father, who did the same here in Australia.
Growing up, I played among flour sacks and climbed up to the top with my matchbox cars, dropping them down and waiting for the week’s end to get them back from my father. Those early experiences shaped my understanding of bread. To me, bread was never just a product; it was a symbol of survival, life, and family.
For the first 21 years of my life, our home was an industrial bakery. The ovens were enormous, and the joy of shaping and baking my first loaf of bread was incomparable. We prided ourselves on making handcrafted artisan bread that the big companies couldn’t replicate. My father would bake all day and then fill up the van to deliver bread to our customers, where I would accompany him on bread runs. The value of bread went beyond money; it was a vital part of our existence as first-generation migrants.
After realising I couldn’t bake bread professionally anymore due to poor health, I wanted to continue my passion for making real bread and made it my mission to create the best bakery equipment possible to empower like-spirited artisan bakers.
Let’s be real – modern bread is broken. As a passionate third-generation baker and global bakery consultant, I’ve made it my mission to fix it, but as they say – it takes a village. This led me to develop My Forno, with the hope of being able to empower a generation of passionate food revolutionists whose desire is to bake their world a better place. Together we can fix it.
When I baked bread, I was taught to put love, care and passion into every loaf, and I did that for 30 years. Our promise to you when you partner with My Forno, we commit to do the same with every piece of equipment we create.
Thank you for trusting us. Welcome to the family.